A recent media trend has portrayed the Baja as unsafe, and has created the perception of Rosarito as an unattractive tourist destination and a poor investment opportunity. As a result, tourism has declined in the Baja area by at least 30%. For Rosarito Beach, tourism is the life blood of the community, as 70% of the 130,000 residents depend either directly or indirectly on tourism for employment.
Is the perception that Southern California and North America media have portrayed about the safety of Rosarito Beach and the Baja strip of Mexico a reality? Amateur producers, Mary Ann Cicala and Sarah Moniz, question local residents of Rosarito Beach who attempt to debunk the negative media labels in this four minute "My Rosarito Documentary."
The participants are honest, transparent, often personable and always honest...
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3 comments:
As a real estate broker who is selling properties in Rosarito I am very happy to see this renewed effort by Mayor Hugo Torres and all the people of Rosarito to tell the general American public that they have been mostly mislead by the media and especially by the San Diego Union Tribune.
It is hard to understand why this sensationalizing is necessary. Most Trib readers live in the border area and are personally aware of what is going on in both cities. So why the hype?
Because it sells?
Norte Americanos will come back and are already coming back as I can see from visits and sales to out of towners. Southern Californians may be a bit longer to return because of this bad hype but they will return to there neighbor and play ground and will buy again as it is so affordable and so close as well.
You can always contact me and I will tell you the truth as I do live in Rosarito and I see what is going on on an almost daily basis. To top it off my wife Natali has a fashion boutique and is a blonde and stands out and never has had a problem in Rosarito or anywhere in Mexico in over twelve years.
Gernot Trolf
bajaseller@gmail.com
Negative media sells. If California keeps talking about the negative facts all over California, they'll scare the people right out of their own city. So let's blame it on those across the border! Why doesn't the media date the crimes that happen in Rosarito? Could it be that they are using the same crime that happened years ago? Hmmmm. Tsk Tsk America.
The problem is when Mayor Torres talked about the rape in San Diego compared to the rape south of Ensenada (I assume the Webber incident) it was an American being raped in a foreign country where the language and customs are different.
Although I recognize that Baja is basically safe, when you are a "visitor" to a foreign land (as Baja is even though it's 20 minutes from SD) your safety is in the hands of someone else. You don't feel in control as you would in your home country.
Rosarito and Baja are doing a great job getting people to see that it is safe and that tourists are wanted, but until the drug war is over or close to it and the kidnappers who have proliferated recently are caught, it will be difficult to convince American tourists to return, especially women.
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