My Rosarito: Rediscovering this beach paradise

News gets around fast these days, effecting markets very quickly. In this world of inter connectivity, hardly anything goes unnoticed. Unfortunately Rosarito Beach in Mexico is no exception. With seemingly constant murders and drug problems, the tourism rate is dropping quicker than you could drink a shot of tequila.

Of course all cities have crime, Las Vegas, Miami, are have high in crime rates in the United States but still have through the roof tourism rates. So the question becomes this-what separates a place like beautiful Rosarito from Miami? The answer is-image. Some would even argue that in Las Vegas and Miama the crime and bad boy scene is part of it's appeal.

So is Rosarito really any more dangerous than any other tropical getaway-probably not, in fact-most likely it's even safer.

Nevertheless Rosarito's entire economy is suffering, especially tourism because of it's rocky internal conflicts. From a public relations/public affairs paradigm Rosarito makes a very interesting and challenging case.

A group of graduate students at Emerson College have decided to take on the challenge of the economy/tourism crisis in Rosarito, and have formed a campaign called "Rediscover Rosarito" to address real estate, community relations, crisis control, image control, government relations and tourism issues within Rosarito. It is from this that "My Rosarito" has formed-the campaign within "Rediscover Rosarito" that is working towards improving the tourism economy in Rosarito.

We will keep you up to date on our creative process and goals, as well as Rosartio news. This will be a challenging and creative project, but we are looking forward to every step of the way.